Proven Google Ads Strategies that Grow Your Business

Turn ad spend into real results with fully managed, AI-powered campaigns designed to deliver measurable success for your business.

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Proud to work with these amazing clients

Done-for-You Google Ads that Drive Results

Google Search Ads

Reach the right people at the right moment

Show up when potential customers are actively searching for your offer with data-driven search campaigns that consistently turn clicks into customers.

Display & YouTube Ads

Build awareness and stay top of mind

From awareness to retargeting, our YouTube and Display strategies are built to maximize reach and drive results across every stage of the customer journey.

Conversion Tracking

Know exactly what drives your results

We implement advanced conversion tracking setups to give you full-funnel insights. Accurately track leads, sales, and ROI and know exactly which campaigns are driving performance.

We Build the System Behind Successful Ads

Clicks alone won’t grow your business. If your offer isn’t right or your tracking is off, no ad can fix that. With 8+ years of experience in online marketing, we know Google Ads is just one part of the puzzle.

That’s why we optimize your entire growth engine, not just the ads. We focus on things like your offer, positioning, landing pages, campaign structure, and targeting to ensure everything works together. We connect all the dots so your campaigns actually convert.

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Every strategy starts with the numbers. We define realistic goals and performance targets based on your business economics.
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We optimize more than just your ads. From landing pages and targeting to your offer itself. We manage the process or guide your internal teams to ensure every part performs.
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We’re in the business of real performance, not vanity metrics. Clicks and impressions don’t pay the bills. We track what matters and focus on measurable conversions.
Explore Case Studies

Discover how we helped other business succeed.

Trackman Case Study
Trackman Golf Logo

We helped Trackman, a global leader in golf simulators, lower their cost per lead by 48% using AI-optimized Google Ads.

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Goodzo Case Study
Goodzo Logo

Google Ads became a high-performing hiring channel for Goodzo, leading to a 300% rise in IT trainee hires.

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Beryl Media Case Study
Beryl Media Logo

Beryl Media, an electronics webshop, grew revenue by 500% in 6 months with our Google Ads strategy.

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Trackman Case Study
Trackman Golf Logo

We helped Trackman, a global leader in golf simulators, lower their cost per lead by 48% using AI-optimized Google Ads.

View case
Goodzo Case Study
Goodzo Logo

Google Ads became a high-performing hiring channel for Goodzo, leading to a 300% rise in IT trainee hires.

View case
Beryl Media Case Study
Beryl Media Logo

Beryl Media, an online electronics store, grew revenue by 500% in 6 months with our high-converting Google Ads strategy.

View case
Photo Anton

Hi, I’m Anton, the freelancer behind Label Digital

I’m a freelance digital marketing specialist with 8+ years of experience helping businesses grow through smart, performance-driven strategies. After managing multi-market Google Ads campaigns at an international scale-up, I started Label Digital to work more closely with entrepreneurs and marketing teams.

Label Digital isn’t an agency — it’s me, working directly with you to get results. And when something’s outside my scope, I bring in trusted experts from my network and manage the process for you.

Discover my approach

What others say

Daphne
Daphne Boskma
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Head of Brand & Marketing - Goodzo
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Our collaboration with Anton has raised the bar for working with external partners. Anton is someone you can absolutely rely on, and who is always three steps ahead. His reporting is of a high standard, as is his expertise. He is critical, knows exactly what he can offer, and clearly communicates this. We greatly appreciate this honesty. Working with Anton is worry-free, and I wish we had several 'duplicates' of him for other areas of expertise! Of course, we are extremely happy with the results. In a short period, he managed to achieve our first-ever social media campaign that performed below the desired CPH—a milestone we hadn't approached in five years of campaigning. In addition, Anton is incredibly approachable and genuinely interested, making him overall a fantastic partner.

Gert
Gert van Exel
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Partner & Interim Marketeer - Welectric
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Since spring 2023, I have been working closely with Anton Bekenkamp (Label Digital) as an online performance marketer, and it has been a very positive experience! Anton is a great person to work with, highly knowledgeable, proactive as an advisor, creative, and a skilled online strategist. Digital marketing is a complex field with many, sometimes too many, choices. Anton is always a reliable guide and sparring partner, helping to maximize effectiveness within limited budgets. His contribution to business growth is also demonstrable. Welectric is the first e-mobility store in the Netherlands and is rapidly expanding, now with four locations. Online marketing plays a significant role in this process. We are on track to grow revenue by 150% in '24 compared to '23. In short, Label Digital truly delivers!

Jowi
Jowi Janssen
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Marketing manager - ExamenOverzicht
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We asked Anton for a comprehensive analysis of our Meta and Google Ads. In both cases, he came back with a report evaluating around 100 different aspects, ranging from fundamental to detailed levels. Anton then explained these points in an online meeting, where we also had the opportunity to discuss specific matters with him. It was very helpful to talk to someone who clearly knows what he's talking about. All in all, the analyses were very insightful and provided us with valuable insights. Definitely worth the investment.

Christian
Christian Hahn
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Digital Team Lead - Trackman
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I really enjoy working with Anton from Label Digital. He's a great guy who really knows his stuff, and our collaboration has been fantastic. The Google Ads services have had a super positive impact on our paid ads. I have only positive words to share and would definitely recommend their online marketing services to others.

Rogier
Rogier van Witzenburg
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Owner - Beryl Media
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Our collaboration with Label Digital has been invaluable since the start of our business. Their contributions have been a key part to our growth and has made it possible to very quickly become a serious player in our market. As a brand new, initially small party we had to find ways to stand out in an extremely competitive branch and without their help this would have taken a lot more time or would even be impossible. We've been approached by and looked at many digital marketing firms but we have not found any team that could deliver on the same level of personal attention, extensive testing and data analytics while constantly improving performance of our digital marketing over the years. We contribute a large part of our unique and rapid growth to Label Digital and they have often exceeded our expectations.

Some reviews may have been translated from its original language.

Frequently asked questions

What’s included in your Google Ads services?

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Our standard service covers everything you need to succeed: full account setup or overhaul, keyword research, campaign structure, copywriting, banner design, conversion tracking, performance dashboards, and ongoing optimizations. We also advise on your landing pages, offers, and positioning to ensure your full growth engine is aligned, not just your ads.

How long does it take to see results?

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The timeline depends on the starting point and complexity of your setup. Generally, the first month that we work together is focused on deep strategy. This includes a full audit of your Google Ads account (or setting one up if you're starting from scratch), understanding your business model and goals, and planning your campaigns. From there, we'll build or overhaul your account, and work with you on landing pages, offers, and conversion tracking. Most clients start seeing initial results within 3–4 weeks after campaign launch, and after that, we focus on hitting your KPIs and scaling what works.

How does your pricing work?

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Our pricing is based on a fair and transparent model that scales with your ad spend. It includes a one-time setup fee (custom quote) and a monthly fee made up of a fixed component plus a percentage of your ad spend. This model works well because higher ad spend usually requires more management, testing, and responsibility. And when your business experiences seasonal dips or scales down, your fee goes down too. That way, our interests stay aligned.

In special cases, we can also work with alternative pricing structures and we're flexible if it makes sense for your project.

Do you offer one-time services or only ongoing management?

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Most of our clients work with us on an ongoing basis to keep improving, scaling, and adapting their campaigns over time. However, we also offer one-time services. This includes full account overhauls if you want a better setup and prefer to manage it yourself. We also offer audits if you're already running Google Ads in-house or with a partner and want a second opinion.
These are ideal if you want expert input without committing to long-term management.

How involved do I need to be?

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We’ll take care of the heavy lifting, so you can focus on running your business. But we're here to be your partner, not just someone pressing buttons in the background. Our collaboration requires your time and attention, especially in the beginning. We’ll need your input on key decisions like goals, margins, and your offer. And if you have an in-house marketing team or developers, their support may be needed too. Real performance requires collaboration and your involvement is essential to long-term success.

Do you also run ads on other platforms besides Google Ads?

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We focus exclusively on the Google Ads ecosystem, which includes Google Search, Shopping, Display, YouTube, Gmail, and the Google App. We also occasionally run campaigns on other search networks like Microsoft Bing, depending on your goals. We don’t manage campaigns on platforms like Meta (Facebook/Instagram) or TikTok, but we do have experience with them. If you're running ads there, we're happy to offer a second opinion or help ensure your full marketing strategy is aligned across platforms. After all, online growth is about more than just Google Ads.

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