Trackman, a global leader in golf tracking & simulator technology, sought to optimize their Google Ads to improve cost per lead and enhance visibility among golfers. They aimed to better utilize their advertising budget while increasing the quality and quantity of leads.
Trackman is a global leader in golf and sports technology, renowned for its cutting-edge radar and simulation solutions. Trusted by top golf professionals, coaches, and equipment manufacturers, Trackman’s technology delivers unparalleled accuracy in ball tracking, swing analysis, and virtual golf experiences.
Their products, including launch monitors and golf simulators, are used for training, club fitting, and entertainment, helping players of all levels improve their game with data-driven insights.
Label Digital manages Trackman’s Google Ads campaigns to drive high-quality leads globally and generate real business results.
Existing Google Ads campaigns generated leads, but costs were higher than desired, limiting budget efficiency.
Ad copies lacked compelling messaging, resulting in lower user engagement and fewer clicks.
Manual bidding strategies prevented Trackman from fully utilizing Google's AI capabilities, hindering campaign efficiency.
Implemented automated, data-driven Smart Bidding to enhance efficiency, reduce costs, and target users with a high conversion intent.
Conducted ongoing ad copy tests, optimizing headlines, descriptions, and calls to action to significantly boost user engagement.
Expanded and refined keyword targeting, emphasizing high-intent search terms while eliminating low-performing keywords.
Strategically reallocated ad budget from branded terms to generic, high-intent keywords, increasing brand awareness and reaching new audiences earlier in their decision-making process.
By optimizing bidding strategies, refining ad copy, and reallocating budget, we reduced Trackman’s cost per lead by 48% year-over-year, making campaigns significantly more efficient.
Through continuous ad copy testing and improvements, we increased ad relevance and engagement, resulting in a 90% boost in click-through rate.
By shifting focus to high-intent generic keywords and optimizing bids, we improved Trackman’s impression share by 16% on key search keywords.
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Curious how we can help your business grow? Fill in the form to schedule an intro call with Anton.
We'll discuss your challenges, explore if there’s a good fit, and answer any questions you might have.
