Building a E-commerce Growth Engine for Beryl Media with Smart Google Ads Strategies

Beryl Media, a fast-growing consumer electronics webshop, aimed to break through a competitive market and drive rapid online sales. Label Digital helped them scale revenue in just six months through targeted, conversion-driven Google Ads campaigns.

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+500% revenue increase
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1400% average ROAS
Beryl Media Logo

About Beryl Media

Beryl Media, founded in 2020, is a Dutch online retailer offering a vast selection of consumer electronics, including computers, televisions, and smartphones.

With over 5,000 products in stock, a customer rating of 4.9/5, and unique payment options such as installments, postpay, and cryptocurrency, Beryl Media provides convenience and flexibility to tech-savvy consumers looking for seamless online shopping experiences.

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The growth of Beryl Media

Initial challanges

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Highly competitive market

Beryl Media faced intense competition in the consumer electronics industry, requiring a robust strategy to differentiate from established competitors.

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New kid on the block

As a new webshop with no initial sales or customer reviews, Beryl Media needed to quickly prove its concept, build credibility, and win consumer trust through rapid growth.

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High competition on primary keywords

Clearly communicating unique and flexible payment methods to customers required strategic, tailored advertising messages to drive conversions.

Our approach

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Targeted keyword strategy

We conducted in-depth keyword research to focus on search terms that combined popular electronics with Beryl Media’s unique payment options, ensuring we attracted the right audience from the start.

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Conversion-focused Google search campaigns

We built conversion optimized search campaigns designed to reach consumers with a high purchase intent.

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Optimized Google shopping ads

By structuring Shopping campaigns around Beryl’s product feed and pricing strategy, we maximized visibility and efficiency across thousands of products, boosting sales at scale.

Example of Google Search Ad
Beryl Media Google Ads Example
Initial revenue growth
Beryl Media Growth Graph

Results

+500% revenue increase within 6 months

Through strategic keyword targeting and a high-performing ads funnel, we rapidly scaled Beryl Media’s revenue, achieving a 500% increase in just six months.

+8.000 customers in first 2 years

Our campaigns effectively positioned Beryl Media in front of highly engaged shoppers, growing their customer base to over 8.000 satisfied buyers within two years.

1400% return on ad spend

Every €1 invested in advertising delivered an exceptional €14 return, demonstrating the highly effective ads.

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"Our collaboration with Label Digital has been invaluable since the start of our business. Their contributions have been a key part to our growth and has made it possible to very quickly become a serious player in our market. As a brand new, initially small party we had to find ways to stand out in an extremely competitive branch and without their help this would have taken a lot more time or would even be impossible. We've been approached by and looked at many digital marketing firms but we have not found any team that could deliver on the same level of personal attention, extensive testing and data analytics while constantly improving performance of our digital marketing over the years. We contribute a large part of our unique and rapid growth to Label Digital and they have often exceeded our expectations."
Rogier
Rogier van Witzenburg
Owner at Beryl Media

Inspired by Beryl’s results? Let’s build your Google Ads success story.

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Tailored strategy for your business
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8+ years of Google Ads experience
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Free quick scan of your Google Ads account
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Data-driven and goal focused approach

Curious how we can help your business grow? Fill in the form on the right to schedule an intro call with Anton.

We'll discuss your challenges, explore if there’s a good fit, and answer any questions you might have.

Curious how we can help your business grow? Fill in the form to schedule an intro call with Anton.

We'll discuss your challenges, explore if there’s a good fit, and answer any questions you might have.

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