Goodzo, a leading Dutch IT consultancy firm, sought to improve the efficiency of their Google Ads campaigns. Facing high acquisition costs and suboptimal lead quality, they aimed to refine their advertising strategy to better reach potential IT trainees and increase hires for their IT traineeship program.
Founded in 2013 and based in Zoetermeer (the Netherlands), Goodzo is a leading IT company, providing both skilled IT professionals and tailored consultancy services. They deliver scalable IT solutions across sectors like healthcare, construction, finance, and education, with expertise in Microsoft Azure, Microsoft 365, Mendix, and more.
With a team of 120+ consultants, Goodzo helps organizations overcome staffing shortages and technical challenges, trusted by clients such as Avans Hogeschool, Rabobank, and BAM.
Goodzo was receiving many leads through Google Ads, but these lacked the required quality, making it challenging to convert leads into hires and therefore hitting targets.
Insufficient conversion tracking meant Goodzo lacked critical data on lead performance beyond initial inquiries, hindering optimization efforts.
Strong competition on core keywords was driving up costs and limiting visibility, impacting the effectiveness of their advertising budget.
Restructured the account according to the latest best practices and conducted an in-depth keyword analysis to minimize waste and maximize performance.
We set up offline conversion tracking, enabling Goodzo to precisely measure how many qualified leads and hires resulted directly from Google Ads, significantly improving decision-making and providing insights into ROI.
Leveraged AI-powered, data-driven smart bidding strategies to reach high-intent users and lower acquisition costs.
By rebuilding campaigns and implementing advanced AI-driven targeting strategies, we increased Goodzo's qualified leads by 900% (YoY), significantly improving candidate quality.
Enhanced campaign structure, improved conversion tracking, and better targeting led to a 300% increase in trainee hires (YoY), transforming Google Ads into a key hiring channel for Goodzo.
By implementing offline conversion tracking, Goodzo gained valuable insights into which leads and campaigns drove actual hires, significantly enhancing their ability to measure true ROI beyond initial ad interactions.
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Curious how we can help your business grow? Fill in the form to schedule an intro call with Anton.
We'll discuss your challenges, explore if there’s a good fit, and answer any questions you might have.
